Our Story

Ashish Negi - Farmer and Founder at Kayang

He has been an apple grower for over 8 years now and after pursuing his degree in Engineering from PEC, Chandigarh and accomplishing his corporate goals with multi-national companies, he decided to return to his homeland in Kinnaur - where he started working at his family-owned apple orchards.

While working as a farmer and with the experience of being a vendor for Udaan, FarmX, and Baramati, he realized that it was now imperative to introduce the consumers to their produce directly. His inception project, Kayang comes with a mission to deliver exotic Himalayan treasures cultivated through their traditional methods.

In the interests of speaking a common language of all the farmers in the region and as a founder of Kayang, he wants to utilize technology & social platforms to educate consumers about A to Z of growing apples in India and also why the local produce from their regions should get a chance. He wants to engage farmers at the grassroot level to bring fresh produce and deliver directly to the households across the country while rightfully giving farmers the benefit of this process.

When not working, Ashish loves to pursue his passion for music and has rocked a decade as lead vocalist for a Heavy Metal band 'Wasted Soul'. He likes to collaborate and work on various underground projects with other musicians even today, while he still has a dream of reuniting his band someday and play that classic metal set for the headbangers.

 

Kayang is a humble pursuit of building a bridge between two worlds and here we are committed to introducing our patrons with the rarest Himalayan treasures, our ebullient culture and fresh produce straight from our orchards.

As a community of eco-conscious farmers practising sustainable ways of cultivation, our paramount concern is to instill awareness about the detrimental effects of using harmful chemicals and consuming such produce. While at the same time, we aim at surmounting the contraptions of conventional mandi market systems, so that both 'Farmers and Consumers' may reap the deserved benefits in a fair way.

Kayang is a homegrown space by the farmers of the tribal regions of Kinnaur and Spiti in the Himalayas and we aspire to replace the existing system by connecting sustainable farms directly with the Indian consumers - a transparent system where you'd know where your fruits are coming from.

By delivering thoughtfully curated, 100% natural products, Kayang celebrates you.

By vowing to protect our pristine environment, Kayang celebrates nature.
By empowering the local farmers & youth, Kayang celebrates the community.

By being eco-conscious across the product lifecycle, Kayang celebrates responsibility.